Call To Action (2020)
Communication Design
Task:
Find a visual concept that answers the call to action by the UN, asking creatives and designers to address the ongoing COVID19 pandemic.
Concept:
Simple shapes and a reduced color palette with a clear call to action aimed at keeping the threat of COVID19 apparent and off the top of everyones' heads.
Time:
4 weeks
As the first sense of alert and urgency subsides, a lot of people feel either less threatened by the virus or even emboldened to doubt its existence or effectiveness openly. Call To Action is a constant reminder that the threat is still real and the virus is still a problem.
Three messages were created to support that cause. One to stress the importance of wearing the mask, one to raise awareness of keeping distance and a third to encourage people to keep track of the topic.
Alternative designs.
