MOMENTUM (2020)
Communication Design
Task:
Come up with a theme for the biannual showcase of student creations and create a communication design that will cover advertising, a website and a digital livestream.
Concept:
An intricate machine with a lot of individual parts influencing each other to create an orchestrated audiovisual experience. This experience mimicks the showcase, divding the machine into different parts that represent each showcasing course.
Time:
4 weeks
Momentum was a concept created in cooperation with three other students of graphic design and visual communication at the HMKW. At the end of this process, the concept was pitched to the department heads by submission of a comprehensive video, depicting the entirety of our work.
My team mates were: Anne Marie Krausgrill, Franziska Waigel and Maren Sophia Kesting. I was responsible for the 3D model, its animation and the refinement of all mock-ups.
The Key Visual
There are four core design aspects applied to the key visual.
A specific design for each participating module
A color palette made of pastel colors
A complementary set of sound effects
I created the 3D interpretation of these aspects in Blender.
With the Key Visual in place, it was only a matter of applying it to the various communication methods.
